Senior Product Marketing Partner

Position Overview
The Senior Product Marketing Partner is responsible for driving the marketing strategy and execution for a digital product line, ensuring successful go-to-market initiatives and enhancing product visibility. This role involves collaborating with cross-functional teams to develop and implement innovative marketing strategies that resonate with the client's target audience and drive business growth.

Key Responsibilities

• Provides thought-partnership for dedicated P&L's, by learning and immersing yourself into their businesses and internalizing goals. 
• Proactively drives conversations and collaborates with P&L owners and leadership to identify unique competitive advantages. 
• Curates storylines, value statements, messaging, promotions, and experiences. 
• Collaborates with sales and technology partners to understand and leverage customer data to drive segmentation, targeting, and communication strategies. 
• Develops a communications and go-to-market strategy to engage various audience segments with the right message at the right time, including new product/offering launches. Identifies relevant key performance indicators (KPI's), monitoring and analyzing marketing efforts to make ongoing optimizations to drive financial efficiency and maximize gains. 
• Identifies opportunities to develop new channels and/or expand existing channels to deliver increased awareness, education, and ultimately customer acquisition. 
• Communicates plans, tactics, and results (KPIs) laterally across organization and upwardly to senior leadership on a consistent basis. 
• Leverages Marketing and Digital teams to drive brand consistency across touchpoints, creative assets, and campaign integration. 
• Edits and/or creates written content as needed by collaborating with Creative team to drive relevant, on-brand, and high-quality marketing materials. 
• Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of market and competition; aligns work with strategic goals. 
• Synthesizes complex or diverse information; collects and researches data; works with the research and insights team to garner insights and uses intuition and experience to complement data. 
• Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations. 

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 7+ years of experience in product marketing or a related discipline.
• Proven track record of developing and executing successful go-to-market strategies.
• Strong understanding of digital marketing tactics and strategies.
• Excellent communication and presentation skills, with the ability to articulate complex concepts clearly.
• Experience in content development and marketing strategy development.
• Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.

The person in this role will need to visit the office a few times a quarter. There are offices in Neenah, Wisconsin and Raleigh, North Carolina. 

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

Email your resume in Word to:

kimberly.murray@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : KM22-1845835 -- in the email subject line for your application to be considered.***

Kimberly Murray - Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.



This job was first posted by Creative Circle on 03/21/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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