About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
As a Senior Copywriter, you'll be joining our consumer-centric, product-led creative powerhouse. We are consumer-centric in the way we dig for insights and iterate to discover the best way to bring a story to life. We are product-led in the way we tell stories. Our products are the heroes. We celebrate their innovation and functionality, ensuring that they are always at the heart of our storytelling efforts.
Position Overview
As the Senior Copywriter, you'll work closely with creative, product, and marketing teams to develop clear, compelling, and effective content that drives consumer engagement and elevates the brand. From product naming to writing scripts for videos and crafting copy for ads, you'll bring creative ideas to life through words, helping to position Shark products as market leaders in innovation.
Key Responsibilities
- Concept Development: Develop concepts for new products, including writing manifestos, product names, campaign ideas, and establishing the voice and tone for new product categories.
- Hands-On Product Experience: Get hands-on experience with the products you are tasked with bringing to life. Understand the key features and benefits to craft authentic and consumer-centric copy.
- Copy Creation: Craft engaging copy for digital ads, social media, retailer content, email marketing, and other touchpoints, ensuring brand voice consistency across all platforms.
- Script Writing: Write scripts for social, retailer, and OTT videos, translating complex product features into relatable, consumer-friendly stories.
- Cross-Functional Collaboration: Collaborate closely with Art Directors, designers, and project managers from project inception to completion. Work with engineering, product development, and brand marketing teams to ensure copy accurately reflects product specifications and benefits.
- Consumer Insights: Study consumer insights data to uncover key insights that spark big creative ideas, ensuring messaging resonates with target audiences.
- Brand Voice Stewardship: Establish and maintain the voice and tone for new product categories, ensuring all communication reflects the brand's values and positioning.
- Creative Problem-Solving: Bring strategic thinking and creative problem-solving to every project, delivering compelling copy under tight deadlines.
This is a Hybrid role in our Needham MA office 3x a week on site
Attributes & Skills
- Positive Attitude: A positive, nothing-is-impossible mindset that thrives in a dynamic and fast-paced environment.
- Entrepreneurial Spirit: Ability to take ownership of projects and drive them to completion in a highly iterative and growth-focused environment.
- Experience: 5+ years of experience working as a copywriter, preferably in a high-growth, innovative consumer products or tech-focused environment.
- Educational Background: Bachelor's degree in English, communications, linguistics, or a related field (Master's degree is a plus).
- Tech-Savvy: Comfortable writing about technical products, with the ability to make complex matters easy to understand for non-technical audiences.
- Attention to Detail: Strong attention to detail with the ability to multitask and manage multiple projects and deliverables under pressure.
- Communication Skills: Excellent verbal and written communication skills, with the ability to present and justify copy choices in a clear and compelling manner.
- Product Knowledge: Desire to become fully versed in Shark products and communicate their features with comprehensive understanding and clarity.
- Time Management: Proven experience working under pressure to deliver high-quality output within tight deadlines.
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
